Why Chinese matcha?
We don't write the case. We collected the people who already did — independent videos and real news from Business Insider, CGTN, Al Jazeera, and Nikkei Asia. Watch. Decide for yourself.
Videos worth 30 minutes of your time.
Independent and state-media sources both included. Each labeled.
This small Chinese town is exporting matcha to JAPAN??
First-person Tongren visit by an Australian YouTuber. No PR involvement.
I went to China's matcha capital
Short-format follow-up from the same Australian creator — direct Tongren factory footage.
Tasting Historical Chinese Mo Cha
America's largest matcha refinery + NYC tea house. They go back to the Chinese origin of matcha and taste a historical recreation.
Why Japan Can't Keep Up With America's Matcha Obsession
The shortage and price spike that opened the door for Chinese supply.
Why Ceremonial-Grade Matcha Is So Expensive
Why the top of Japanese matcha costs what it costs — and why most cafes do not need that tier.
How China's once-poorest province is powering the world's matcha obsession
On-the-ground in Tongren. Chinese state media — flagged for transparency.
Articles & reporting.
Independent reporting first, state media labeled clearly.
Global matcha craze causes shortages of tea leaves and machinery
November 2025
"Japanese producers are running into hard ceilings on tencha supply, milling capacity, and raw-leaf prices."
Matcha shortage in Japan: production, demand, pricing
September 2025
"Explicitly names Tongren as one of the production zones absorbing demand that Japan cannot fulfill."
Global matcha obsession drinks Japan tea farms dry
June 2025
"Photo essay on how the global matcha demand wave is hitting Japan-side capacity."
Tongren's matcha brews global success
November 2025
"Chinese government coverage of Tongren matcha export volumes and the 44-country footprint."
Jiangkou matcha super factory expands global reach
April 2025
"On the Jiangkou County production zone — the largest single-site matcha processing facility globally."
A Song Dynasty drink and how Guizhou city revived it
March 2026
"Historical and economic background on the Tongren matcha industry rebuild."
Green Tea's Billion Dollar Boom
2025
"Industry analyst view on where the matcha demand is going and which producers are positioned to meet it."
Disclosure
VIRICHA did not commission, fund, or influence any of the videos or articles above. We curated them because they speak to the same market reality that justifies our existence: Japan's matcha shortage is real, and Chinese producers — especially in Tongren — are filling the gap.
State media tagged: CGTN, People's Daily, Xinhua, and China Daily are Chinese state-owned outlets. Their reporting is factually accurate where production numbers and export footprint are concerned, but their framing carries a national-promotion angle. We label them so you can weigh them accordingly.
If you have a third-party piece we should add, send the link to [email protected].