Wholesale matcha price per kg: compare B2B quotes

Iced matcha latte beside a bamboo whisk on a dark counter
VIRICHA buyer guide Updated 2026-07-29 1 cited source
A wholesale matcha price per kg is only comparable when the product, quantity, packaging, shipment basis, currency, and destination are aligned. A lower headline number may exclude costs or requirements included in another quote. Compare written quotations field by field, then confirm the selected product and current terms.

Why the headline number is incomplete

“Price per kg” sounds like a single specification. In B2B trade, it is the result of several choices. One quote may cover a food-application product in industrial packaging; another may refer to a product intended for straight matcha in a smaller pack. A quotation can also assign transport, insurance, clearance, and destination costs differently.

The International Chamber of Commerce describes Incoterms® rules as a way to define cost, risk, and responsibility between buyer and seller. The rule named in a quotation therefore matters as much as the number beside it. It does not, by itself, confirm the route, freight charge, duty treatment, or delivery date.

Align these fields before comparing quotes

Field What the quotation should make clear
Product Exact product or sourcing grade and intended application
Quantity Trial or commercial quantity covered by the quotation
Packaging Pack size and format included in the quoted amount
Currency Currency used and the quotation validity period
Shipment basis The named Incoterms® rule and named place or port
Destination Country and city used to discuss the route
Documents Any buyer-requested document or label scope included
Timing Availability and timing confirmed for the live quotation

If one of these fields is missing, ask for clarification before calculating a landed cost. Do not add a generic freight percentage or assumed customs rate: the importer or appointed broker should confirm the current route, classification, duties, and local charges.

For a destination-specific example, see wholesale matcha sourcing for UAE cafés.

Where the VIRICHA range fits

VIRICHA currently organizes five China-origin matcha products across three primary application groups:

  • Culinary A for baking, desserts, premixes, and food formulations.
  • Premium AAA and Premium AAAAA for lattes, cold drinks, and signature recipes.
  • Ceremonial 7A and Top 9A for straight matcha and comparative tasting.

These are VIRICHA sourcing grades, not globally standardized official grades. The product page explains the intended application of each product. A formal quotation follows the selected product and current buyer requirements. Price, availability, shipment basis, payment terms, and timing are stated only in that live quotation.

Start with the buying brief

A useful first enquiry includes:

  1. company and destination country;
  2. intended application or sales channel;
  3. estimated monthly volume;
  4. products already under consideration; and
  5. any packaging or document requirement the importer wants reviewed.

Qualified business buyers may request all five product samples, 100g each, free of charge. Product availability and shipping arrangements are confirmed separately.

Request the five-product sample set or send a buying brief.

Buyer questions

Why does wholesale matcha price per kg vary so much?

Quotes may refer to different products, applications, origins, quantities, pack formats, currencies, and shipment responsibilities. Compare like with like before treating two per-kilogram numbers as alternatives.

Does VIRICHA publish a fixed wholesale price list?

No fixed public price list is used. Formal pricing is discussed after the buyer's intended use, product selection, estimated volume, packaging context, and destination are known.

What should a complete matcha quotation identify?

At minimum, identify the product, quantity, pack format, currency, quotation validity, shipment basis, destination, and any document or packaging requirement included in the offer.

Can buyers request samples before discussing a commercial order?

Qualified business buyers may request all five product samples, 100g each, free of charge. Product availability and shipping arrangements are confirmed separately.

Sources and further reading

  1. International Chamber of Commerce — Incoterms® 2020 · 2020